I will have Tanya come visit this thread as she has the responsibility of taking care of our paid advertising. I know we have used paid spots at Google in the past for certain keywords that we were unable to dominate on our own. I am not sure that the results have been all that great, however, the keywords we were buying are a lot more competitive than say airsoft guns which only have 1.5 million results.
A problem you face with paid ads is that you will find people clicking them just to click them, and costing you money with each click.
I could spam Digital Boards again, but if you are interested in knowing how we can help your friend, please feel free to PM me. |